Can I Advertise on Google Maps with Google AdWords?
Yes, you can advertise your business on Google Maps using Google Ads. Local businesses need smart ways to reach their customers, and Google Maps is a powerful tool to do just that. Millions of people use Google Maps daily to find nearby businesses and make it a prime spot for advertising. You can showcase your business through local campaigns with Google AdWords. You can highlight your location on Google Maps and other platforms with these campaigns.
From branded pins on the map to "Promoted Places" in search results, these ads help your business stand out and attract customers in your area. Take the first step today and turn those map searches into foot traffic for your business.
Why Businesses Need Google Maps Advertising
Nowadays customers often search online before making decisions. Because of this, advertising on Google Maps has become very important for local businesses.
Connecting With Nearby Customers
Over 1 billion people use Google Maps every month to find directions, nearby businesses, and services. This massive audience gives your business the opportunity to reach a large number of potential customers.
Around 84% of consumers conduct local searches each day. This indicates a strong preference for finding nearby businesses, making local advertising highly effective. According to Google, 76% of people who search for something nearby on their smartphone visit a business within a day, and 28% of those searches lead to a purchase.
Boost Your Business Visibility and Credibility
Despite the rise of online shopping, approximately 90% of global sales still occur in physical stores. Let’s say you own a coffee shop. With Google Maps advertising, your business could appear as a branded pin when someone searches for "coffee near me."You could even promote special offers, like “20% off your first cup,” encouraging customers to choose your shop over competitors.
High ROI and Powerful Advertising Features
Google Maps advertising offers a high return on investment. You can earn around $8 for every $1 spent on Google Ads. When you integrate Google Ads with your Google My Business (GMB) profile, your ads can display your business location, hours, and reviews directly on Google Maps. This integration enhances your visibility and credibility. Statistics say GMB listings are particularly influential. About 96% of local businesses viewed at least 25 times monthly in search results. Also, 86% of these businesses receive more than 25 views in Maps.
Businesses with Google Maps ads stand out with features like branded pins, promoted places, and call-to-action buttons. All of these make it easier for potential customers to engage with them. These ads help businesses connect with customers at the right time and place, driving foot traffic and boosting sales.
Steps to Setup Your Ads On Google Maps
Before you start setting up your ads on Google Maps, it’s important to first create your Google Map ads. If you haven’t already, check out our guide on How to Create Google Map Ads. There you can learn how to design your ads and choose the right targeting options. After preparing your ads, follow these steps to make them visible on Google Maps and easily accessible to customers.
Connect Your Google Ads Account to Your Google Business Profile
Before you can start advertising on Google Maps, you need to link your Google Ads account with your Google Business Profile. Here’s how:
Log into your Google Ads account and go to the Tools section (located in the upper right corner of the page).
From the dropdown menu, select Data Manager.
In the Data Manager, click on the option to Connect Accounts and choose Google Business Profile.
Follow the prompts to link the two accounts. Make sure the email addresses used for both accounts match, as this helps ensure a smooth connection.
You can easily connect your ads to the correct business location on Google Maps with this above step. .
Enable Location Extensions for Your Search Campaigns
Location extensions allow your business address, phone number, and a link to your Google Business Profile to appear alongside your search ads. To enable location extensions for your Google Maps ads:
Navigate to your Search Campaign in Google Ads.
On the left-hand side, click on Assets and then select Location under the available asset types.
In the location settings, link the desired location from your Google Business Profile (the business address you want to show in your ads).
Once selected, click Save to apply these changes.
Location extensions are only available for Search Campaigns. You can’t use them for Display or Video campaigns. Make sure your Google Business Profile has a verified address to ensure your business location is eligible for location extensions. Google will only show ads for businesses with verified addresses on Google Maps.
This setup will allow your ads to appear on Google Maps, increasing visibility and local search traffic.
How Bayshore Communication Expertise Helps in Your Google Advertising
Bayshore Communication simplifies Google Ads to help your business grow. Here’s how we make your advertising campaigns impactful and easy to manage:
Expert Setup and Management:
We handle profile optimization to set up your Google Ads account correctly. This includes adding accurate business information, linking to your website, and ensuring everything is ready to support successful campaigns. A well-optimized profile makes your business look professional and reliable to potential customers.
We also implement location extensions to add your business address and phone number directly to your ads. This feature helps local customers find you quickly, increasing in-store visits or calls. By using these tools effectively, we make sure your ads connect customers with your business effortlessly.
Creative and Compelling Ads:
Our team focuses on ad design to create clear, professional, and engaging ads. We tailor each ad to reflect your brand and highlight your services or products. Well-crafted ads grab attention and encourage users to learn more about what you offer.
We also include a strong call-to-action in every ad. Phrases like "Shop Now" or "Contact Us Today" motivate customers to take immediate action. These straightforward messages make it easy for users to decide their next step, driving better results for your campaigns.
Targeted Advertising Campaigns:
We specialize in running local campaigns that focus on customers in your area. These campaigns help you connect with people nearby who are likely to visit your business or use your services. This approach ensures your ads are relevant to your audience.
In addition, we use geo-targeting to focus your ads on specific locations. We narrow your audience to optimize your budget and minimize wasted ad spending. This strategy brings in high-quality leads who are more likely to convert into customers.
Local SEO Integration:
Our campaigns align with SEO strategies to boost your online visibility. We optimize your ads to work with organic search results, making it easier for customers to find you on Google. Combining paid ads with SEO helps you rank higher and attract more visitors.
We also help manage your reputation by encouraging positive reviews and addressing negative feedback. Reviews build trust and influence customer decisions. By improving your online reputation, we help your business appear credible and appealing.
Performance Tracking and Optimization:
We provide detailed analytics and reporting to help you understand how your ads are performing. Reports include data like clicks, impressions, and conversions, giving you clear insights into what’s working. This transparency helps you see the value of your investment.
Our team also focuses on continuous optimization. We monitor your campaigns regularly and make adjustments to improve performance. By refining targeting, keywords, and ad design, we ensure your ads consistently deliver better results over time.
Bayshore Communication takes the hassle out of Google Ads. From setup to optimization, we manage everything so you can focus on growing your business. If you want to reach out for a consultation visit our website and fill out our contact form, or give us a call. Get in touch today to start your journey toward smarter advertising and more customers. Let’s make your business the one they choose.
