Okay, let's assume marketing is like throwing a party. Non-digital marketers would rent a giant billboard and shout about how awesome their party is. Digital marketers, though? They'd be all over social media, chatting with people, showing off cool party pics with fun hashtags, and maybe even running a contest for the best dance moves.
The reason for this is that the whole game has changed. Non-digital marketers use stuff like TV commercials and magazines, while digital marketers are all about the online world - websites, social media, email. It's a whole new way to connect with people. Plus, digital marketers get to see how their party is going in real-time, like how many people showed up virtually and what they're liking the most. You don't have to wait weeks for surveys. They can even use that info to adjust the music or add more snacks, just like that.
The best part about it is you don't have to be out there handing boring flyers for everyone on the street. Digital marketers can target the coolest people for their party, the ones who would really dig the music and the vibe. It's all about making a real connection and having an epic time, not just yelling into the void. So, want to see some hilarious memes that capture the joys (and struggles) of a digital marketer and a non-digital marketer? Here you go